Pricing
Business valuation pricing, transparent and self-serve
Every plan is paid and self-serve. A fraction of the cost of a formal appraisal, with no sales call to see a price. Try the valuation on the site before you sign up.
Starter
A solo owner valuing one business
- Multi-method valuation (revenue, EBITDA/SDE, DCF)
- Plain-English driver explanations
- Low to high value range
- A few valuations per month
- Industry benchmark ranges
- PDF summary export
Pro
Active sellers and buyers
- Everything in Starter
- Full DCF with adjustable assumptions
- Comparable-sale benchmarking
- What-if scenarios
- Exportable valuation summary
- Unlimited valuations
Business
Advisors and multi-target buyers
- Everything in Pro
- Multiple companies
- Deeper comparable sets
- Side-by-side compare
- White-label report
- Priority support
Enterprise
Brokerages, accounting firms, PE and search funds
priced on request
- Seats for your team
- API and bulk valuations
- Custom comparable data
- Guided onboarding
- Custom terms and SLA
No permanent free version · try the valuation on the site · cancel anytime
A fraction of the cost of a formal appraisal
A broker or CPA valuation typically runs 1,500 to 15,000 dollars and takes days to weeks. Businessappraisal gives founders, buyers, and sellers a three-method estimate with comparable-sale benchmarks and the drivers explained, self-serve and transparent, starting at 29 dollars per month. It is the pre-appraisal layer you use first.
Pricing FAQ
What you get and what it costs
An instant valuation is an educated estimate, not a precise number, which is why Businessappraisal shows a low to high range rather than a single figure. The estimate is only as good as the numbers you enter and the assumptions behind each method, and the actual sale price always depends on the buyer, the deal terms, and diligence. It is an accurate way to understand roughly what your business is worth and why, before you commission a formal valuation. It is not a substitute for a certified appraisal.
No. Businessappraisal provides an educational estimate for informational purposes only. It is not a certified appraisal, a USPAP-compliant valuation, a fairness opinion, or financial, investment, tax, or legal advice. For a formal valuation, such as for tax, ESOP, SBA lending, litigation, divorce, or a 409A, you should engage a credentialed appraiser (ABV, CVA, or ASA). We are the decision-support layer you use before that, to understand what your business is likely worth and why.
Most free calculators multiply a single number and then hand your email to a broker. They are lead-generation, not a tool. Businessappraisal triangulates three methods, shows the comparable sales behind the multiple, and explains the drivers in plain English, so the tool itself is the product. It is built to help you understand your business, not to route you into a sales pipeline.
Yes. Plans are month to month by default and you can cancel anytime. There is no long-term contract on the self-serve tiers, and Enterprise terms are agreed up front.
Businessappraisal provides an educational estimate for informational purposes only. It is not a certified appraisal or financial advice.