Business Valuation Software Pricing: What Business Appraisal Software Costs in 2026
Fifteen products, every price taken from the vendor's own materials and checked at source. Where a vendor does not publish, we say so instead of guessing. Plus what each one costs over three years.
Estimated business value
Method breakdown
What moves this number
Estimate, not a certified appraisal. Your figures are not stored.
In short
Business valuation software in the US costs between $29 a month and about $1,465 a year for the software itself. ValuAdder is $375 one time with no renewal. MoneySoft charges $795 the first year and $595 to renew. ValuSource is $1,465 a year for a single seat, or $135 a month. Self-serve estimating tools such as ValuTrax and Businessappraisal start at $29 a month. The line buyers underestimate is comparable transaction data, which is billed separately: DealStats is $1,499 a year, BIZCOMPS $729, and ValuSource Titanium $3,655 on its own. Four widely marketed products, BizEquity, Valutico, Carta and Quist Spotlight, publish no price at all and require a sales conversation. All of it is an order of magnitude below hiring an appraiser, where a calculation engagement runs $1,500 to $8,000 per file and a valuation engagement $5,000 to $15,000.
The problem
Nobody publishes the actual numbers
Search for what this software costs and you get software directories. They rank well and they all say the same thing: pricing depends on features, team size and add-ons, somewhere between $1,000 and $10,000 a year. That is not an answer. It is the shape of an answer with the numbers removed, and it exists because directories are paid by vendors who would rather you called sales.
So we went and read the vendors' own pages. Everything below is either a price the vendor publishes, or an explicit statement that they do not publish one. No figure here is averaged, rounded, estimated, or lifted from a listing site. Where we found a number circulating that we could not trace to the vendor, we say that too, because a confidently wrong price is worse than an honest gap.
Two of those traps are worth naming. A $240 figure for BizEquity appears in several roundups; it traces back to a competitor's comparison page, not to BizEquity, and BizEquity discontinued self-serve purchase entirely. A $175 figure for ValuAdder is still repeated on directory listings; ValuAdder's own store says $375. We published the wrong ValuAdder number ourselves until we checked, which is exactly how these figures propagate.
The table
Business valuation software pricing, checked at source
Sorted from cheapest to most expensive by three-year cost, with the quote-only products last. The three-year column is ours: it is the published price carried forward three years on the vendor's own billing model, which is the only way a perpetual licence and a subscription can be compared honestly.
| Product | Category | Published price | Billing basis | Three-year cost | What you get |
|---|---|---|---|---|---|
| ValuTrax | Broker pricing tool | $29 per month | Per user, month to month | $1,044 | Market method, buyer test and multiple of discretionary earnings, broker report output |
| Businessappraisal (us) | Self-serve estimate | From $29 per month | Per user, month to month | $1,044 | Revenue multiple, SDE or EBITDA multiple and DCF triangulated to a range |
| ValuAdder | Practitioner desktop | $375 one time | Perpetual licence, no renewal | $375 | Income, market and asset worksheets. Report Builder $185, bundles $504 to $675 |
| MoneySoft BV Specialist | Practitioner desktop | $795 first year, $595 renewal | Annual subscription, single user | $1,985 | Windows desktop valuation and analysis suite. Retail list price $995 |
| Equidam | Startup valuation | EUR 291.35 Advanced, EUR 742.35 Expert, both excl. VAT | Per plan, priced in euros | Depends on plan cycle | Five method startup valuation and an exportable report. Free tier cannot export |
| Eqvista | 409A and cap table | 409A from $990/yr by stage, to $2,590 | Per company, by funding stage | $2,970 to $7,770 | Analyst prepared 409A, cap table free under 20 stakeholders, then $2/stakeholder/mo |
| ValuSource | Practitioner report software | $1,465/yr, or $135/mo | Per seat, +$95 per extra user | $4,395 annual, $4,860 monthly | Full working papers, report writer, method control, standards compliant output |
| BIZCOMPS | Comparable sales data | $729 per year | Annual data subscription | $2,187 | 17,655+ closed small business sales across 550+ industries |
| DealStats | Comparable sales data | $1,499/yr, day pass $529 | Annual data subscription | $4,497 | 29,300+ acquired companies at up to 149 data points per deal |
| ValuSource Titanium data | Comparable sales data | $3,655/yr alone, or $330/mo | Annual data subscription | $10,965 | Industry and transaction data. $465/mo buys the data bundled with the software |
| Capitaliz | Advisor exit platform | From $350 per month per client | Per client engagement | Scales with client count | Exit readiness and value acceleration workflow for advisers |
| Carta | Cap table and 409A | Not published at source | Quote, by company size | Not derivable | Procurement data from Vendr across 405 purchases shows a median $15,400/yr, with a 409A add-on commonly $2,000 to $5,000 |
| BizEquity | Advisor platform | Not published | Sold through advisors and banks | Not derivable | Self-serve purchase was discontinued. A "$240" figure circulates but traces to a competitor page, not to BizEquity |
| Valutico | Advisory platform | Not published | Quote, enterprise | Not derivable | 28 valuation techniques and a transaction comparables library, positioned at firms |
| Quist Spotlight | Advisor assessment | Not published at source | Quote | Not derivable | A short structured value assessment sold through advisers. Third-party listings quote figures the vendor does not confirm |
We build one of these products, so read the table with that in mind. Prices are US list prices published by each vendor and checked in August 2026. Equidam prices in euros and excludes VAT, so we leave it in euros rather than convert at a rate that will move. Vendors change pricing without notice, so verify before you buy. Last updated August 2026.
Our analysis
The software is rarely the biggest line
Buyers shop the software price and then meet the data price. Valuation work has four separable cost layers, and most budgets are built as though there were one. Here is what each layer runs on the published numbers above.
| Layer | Annual cost | Three-year cost | Products | What the layer buys |
|---|---|---|---|---|
| Estimating tool | $348 | $1,044 | Businessappraisal, ValuTrax | Triage, seller intake, expectation setting |
| Practitioner software (perpetual) | $375 once | $375 | ValuAdder | Worked file you own, no renewal exposure |
| Practitioner software (subscription) | $595 to $1,465 | $1,985 to $4,395 | MoneySoft, ValuSource | Working papers and a standards compliant report |
| Comparable transaction data | $729 to $3,655 | $2,187 to $10,965 | BIZCOMPS, DealStats, Titanium | The evidence a reviewer actually tests |
| Outsourced engagement | $1,500 to $15,000 each | Per file, not per year | Credentialed appraiser | A signature and a defensible conclusion |
Read the middle two rows together, because that is the finding. ValuAdder costs $375 once. DealStats costs $4,497 across the same three years. The comparable transaction data is roughly twelve times the price of the software it feeds, and it is the part a reviewer, a lender or opposing counsel will actually test. Firms that budget for valuation as a software purchase get this backwards.
It also changes what "cheap" means. A practice opening three or four valuation files a year is better off buying a perpetual desktop licence and paying $529 for a DealStats day pass per report than subscribing to either. A practice opening forty files a year should subscribe to both and stop thinking about it, because at that volume the whole stack is under $130 a file.
The fourth row is the one that puts the rest in proportion. Every price above is annual, spread across every file you open. An outsourced engagement is priced per file. One calculation engagement at the low end of the NACVA band costs more than a year of any software on this page except the ValuSource data bundle.
Billing models
When a perpetual licence beats a subscription
ValuAdder at $375 one time and ValuSource at $1,465 a year are not close on price, and the gap widens every year. ValuAdder is cheaper from day one, and by the end of year three it has cost 11.7 times less. If price were the only variable there would be no decision to make.
Price is not the only variable. What ValuSource sells is the report writer, the method control and the audit trail, which is what a reviewer ties out and what a credentialed appraiser signs behind. ValuAdder gives you the worksheets and leaves the report to you. If you produce two conclusions of value a year, the manual work costs more than the subscription saves. If you produce twenty opinions of value for listings, it does not.
The same logic runs through the whole table. Per-seat pricing (ValuSource, +$95 per extra user) punishes team growth. Per-company pricing (Eqvista, $990 to $2,590 by stage) punishes portfolio breadth, not team size. Per-client pricing (Capitaliz, from $350 a month per client) turns the software into a variable cost you can bill through, which is why advisers tolerate a number that looks high in isolation. Match the billing model to how your work actually scales before comparing headline prices.
The alternative
What the same work costs if you buy it instead
Software prices only mean something next to the thing they displace. A certified valuation for a US business under $10M in revenue commonly costs $2,000 to $10,000, and genuinely complex engagements reach $100,000. NACVA's commonly reported bands split that by engagement type: $1,500 to $8,000 for a calculation engagement producing a calculated value, and $5,000 to $15,000 for a valuation engagement producing a conclusion of value.
Those are per-file prices. Every software price on this page is annual and unlimited. One calculation engagement at $1,500 buys four years of ValuAdder, or a year of ValuSource with change left over. That arithmetic is why practices bring valuation in house, and it is also why the sales pitch you will hear from every vendor on this list is some version of it.
The arithmetic is real and it is also incomplete. Buying software does not buy the credential. A CVA, ABV or ASA is what makes a report defensible to a lender, a judge or the IRS, and the Appraisal Standards Board addressed the point directly in Advisory Opinion 41, adopted in April 2026: a tool cannot comply with USPAP, only an appraiser can. If nobody in your firm holds a credential, the software has not replaced the $5,000, it has moved it. We cover where each option genuinely fits in our comparison of a certified business appraisal versus an estimate, and the full cost breakdown in what a business valuation costs.
Transparency
Eleven of fifteen will tell you the price
Eleven of the fifteen rows above publish a price you can read without giving anyone your email: ValuTrax, Businessappraisal, ValuAdder, MoneySoft, Equidam, Eqvista, ValuSource, its Titanium data subscription, BIZCOMPS, DealStats and Capitaliz. Four do not: BizEquity, Valutico, Carta and Quist Spotlight.
That split is not a scandal, it is a segmentation. Products that sell to an individual practitioner publish, because the buyer is one person with a card who will leave if made to book a call. Products that sell to banks, wealth managers and corporate finance teams do not, because price depends on seat counts, data entitlements and white labeling that genuinely vary. BizEquity is the clearest case: it withdrew self-serve entirely and now reaches business owners through the advisors and institutions that license it.
What it does mean practically is that you cannot build a budget from a directory. If a quote-only product is on your shortlist, put it on the shortlist knowing there is a discovery call between you and a number, and get the renewal terms in writing at the same time as the first-year price.
The limit
Where our own $29 sits on this table
Businessappraisal is the cheapest row for a reason, and the reason is scope. We do not produce a standards compliant report, there are no working papers, and nothing here is a certified appraisal. If you are signing a conclusion of value, buy ValuAdder or ValuSource and use the price table above to decide which.
What $29 a month buys is the first ten minutes. Three methods run on one set of numbers, a revenue multiple, an SDE or EBITDA multiple and a discounted cash flow, returned as a range benchmarked against comparable US sales. That is enough to price a listing, to tell an owner early that their expectation is 40% above market, or to decide whether a file is worth opening. The benchmarks behind it are published in full: business valuation multiples by industry and the SDE multiples by industry that drive the small-business end.
Practices buying for a team should read the business valuation software for accountants comparison next, which runs these same prices against billed engagements rather than calendar years.
Questions
What buyers ask about valuation software pricing
How much does business valuation software cost?
Published US prices in August 2026 run from $29 a month for a self-serve estimating tool to $1,465 a year for a single ValuSource seat. ValuAdder is $375 one time. MoneySoft is $795 the first year and $595 to renew. Comparable transaction data is billed separately and usually costs more than the software.
What is the cheapest business valuation software?
On a three-year view ValuAdder is the cheapest full practitioner tool at $375 one time, because it never renews. Among subscriptions, ValuTrax and self-serve estimators start at $29 a month, about $1,044 over three years. Cheapest only matters once the tool produces the output your work actually requires.
Is business valuation software cheaper than hiring an appraiser?
Yes, by roughly an order of magnitude, but they are not substitutes. A calculation engagement commonly costs $1,500 to $8,000 and a valuation engagement $5,000 to $15,000, each per file. Software is an annual cost spread across every file you open. You still need a credentialed appraiser wherever someone relies on the number.
Why do some business valuation vendors not publish pricing?
Eleven of the fifteen products on this page publish a price you can read without contacting sales. The four that do not, BizEquity, Valutico, Carta and Quist Spotlight, sell through advisors, banks or enterprise procurement, where price varies by seat count, data access and white labeling. Expect a discovery call before a number.
Do I have to pay separately for comparable sales data?
Almost always, yes, and this is the line that surprises buyers. DealStats is $1,499 a year, BIZCOMPS $729, and ValuSource Titanium $3,655 on its own. Only ValuSource bundles data with software, at $465 a month. If you open few files a year, a DealStats day pass at $529 beats a subscription.
Is there free business valuation software?
Free tiers exist but they stop where the work starts. Eqvista gives cap tables free under 20 stakeholders, and Equidam has a free tier that cannot export a report. For anything a lender, a buyer or a court will read, budget for a paid tool plus comparable data.
How much does a business valuation cost without software?
A certified valuation for a US business under $10M in revenue commonly runs $2,000 to $10,000, and complex engagements reach $100,000. NACVA fee bands put a calculation engagement at $1,500 to $8,000 and a valuation engagement at $5,000 to $15,000. Turnaround is usually under ten business days.
Does business valuation software replace a certified appraisal?
No. Software produces a number for anyone who types in financials. A lender, a judge or the IRS is relying on the appraiser credential and the documented process behind it. The Appraisal Standards Board said this directly in Advisory Opinion 41, adopted April 2026: a tool cannot comply with USPAP, only the appraiser can.
Last updated August 2026
Pricing, product by product
See what the $29 tier actually returns
Run a set of numbers through three methods and read the range before you shortlist anything on this page. An educational estimate, not a certified appraisal.