BusinessAppraisal
Closed US nail salon sales, 2021 to 2025

Nail Salon Valuation and How Much a Nail Salon Business Is Worth

Enter the salon's revenue and owner earnings and read a range benchmarked to what nail salons actually closed at, whether you are setting an asking price or checking a nail salon for sale before you make an offer.

Sold prices, not asking prices Technicians, payroll, lease and SBA rules accounted for
Valuation slip
Estimate
›Estimate from three methods, benchmarked against comparable sales.

Estimated business value

$0
Value range

Method breakdown

What moves this number

Estimate, not a certified appraisal. Your figures are not stored.

The median US nail salon sold for $150,000 across 2021 to 2025, based on closed BizBuySell sales, on median revenue of $429,000 and median owner earnings of $101,412. Half of sales landed between 1.11x and 2.00x seller discretionary earnings, or 0.29x to 0.48x revenue, after a median 137 days on the market.

That is the cheapest earnings in the beauty sector: 1.48 times the median earnings, against 1.64x for hair salons and 2.25x for spas. On an SBA loan a buyer can pay themselves up to about $74,088 a year at the median price, roughly double the $35,760 median manicurist wage, on about $17,295 of cash at closing. Even with a hired manager the median salon still finances. This is a benchmark and an estimator, not a certified appraisal.

Nail salons, median asking price against sale price

2021

2022

2023

2024

2025

$126.5k
0.87

$149k
0.87

$170k
0.88

$150k
0.89

$152k
0.86

BizBuySell, nail salons sold 2021 to 2025. Light bar median asking price, dark bar median sale price, average sale to ask below each year.

Closed transactions

01

What nail salons actually sold for

These are nail salons reported sold on BizBuySell across the five years 2021 to 2025. The source describes them as mostly independently owned, with an occasional franchise unit included, and does not publish the number of sales. Hair salons, spas and tanning salons are counted separately (section 07). If you have been pricing from a listing site's instant estimate, our comparison of BizBuySell valuation alternatives explains what those tools leave out.

Median sale price

$150,000

What the middle nail salon actually closed at, 2021 to 2025

Median asking price

$177,000

What the same sold salons were listed at

Median revenue

$429,000

Annual service and retail revenue of the middle salon sold

Median owner earnings (SDE)

$101,412

Seller discretionary earnings, a 23.6 percent owner margin

Nail salons, 2021 to 2025 Lower quartile Median Average Upper quartile
Earnings multiple, sold 1.11x 1.53x 1.76x 2.00x
Earnings multiple, current listings 1.33x 2.08x 2.92x 2.79x
Revenue multiple, sold 0.29x 0.40x 0.40x 0.48x
Revenue multiple, current listings 0.32x 0.47x 0.53x 0.62x
Owner earnings, sold $60,000 $101,412 $137,116 $165,259
Owner earnings, current listings $51,666 $85,000 $113,249 $155,000
Revenue, sold $284,000 $429,000 $543,313 $642,500
Revenue, current listings $209,718 $335,500 $414,546 $526,250

Source: BizBuySell nail salon business valuation benchmarks, nail salons reported sold on the platform 2021 to 2025, read October 2026. Shaded rows are current and recent listings at their asking prices. The listing earnings multiple average (2.92x) sits above its own upper quartile because a few listings ask far more than the rest. The source's own text says half of salons are valued between 1.11 and 1.76 times earnings; its table puts the upper quartile at 2.00, and we use the table. Benchmarks, not quotes.

Three things stand out. First, the readings mostly agree, which is unusual. The median multiple is 1.53x and the average 1.76x, and the median sale over the median earnings is 1.48x. Multiplying medians gives $155,160, only 3.4 percent above the median sale. The revenue route, $429,000 at 0.40x, gives $171,600, 14.4 percent above, because the salons with the most revenue are not the ones with the best margins.

Second, the salons on the market now are weaker than the ones that sold, yet they ask more. Current listings report median owner earnings of $85,000, 16.2 percent below the sold set, and ask a median 2.08x against 1.53x paid, 35.9 percent more. Sold salons closed at an average 0.87 of their asking price, the deepest discount in the beauty group. A listing at 2x or more should come down.

Third, nail salons are bigger than most people expect. The median sold salon did $429,000 of revenue, 43.8 percent more than the median hair salon, and kept $101,412. Even the lower quartile salon earned $60,000, which at 1.11x is $66,600. At that size a buyer is paying for a staffed salon with a full schedule, not a single chair.

If you are working out how to calculate SDE for the salon in front of you, start with the owner's own station and the cash. An owner who works a full book without a paycheck is doing work a buyer will have to do or pay for, and cash tips or cash services that never reach the books cannot be financed. Then find your row in section 05.

Year Median sale Median ask Sale to ask Average SDE multiple Average revenue multiple Median revenue Median SDE Margin
2021 $126,500 $143,725 0.87 1.57x 0.39x $323,231 $96,500 29.9%
2022 $149,000 $160,000 0.87 1.70x 0.42x $360,000 $87,654 24.3%
2023 $170,000 $192,000 0.88 1.69x 0.43x $461,669 $119,788 25.9%
2024 $150,000 $155,000 0.89 1.81x 0.36x $403,898 $96,000 23.8%
2025 $152,000 $210,000 0.86 1.88x 0.41x $493,000 $104,000 21.1%

Source: BizBuySell, same page. From 2021 to 2025 the median sale rose 20.2 percent, median revenue 52.5 percent and median owner earnings only 7.8 percent, so the margin fell from 29.9 to 21.1 percent. The average earnings multiple rose from 1.57x to 1.88x over the same years. In 2025 the median ask of $210,000 was 38.2 percent above the median sale of $152,000.

Our calculation

02

The median nail salon finances with room for a real salary

Most small business buyers use an SBA 7(a) loan, so what a lender will finance sets a practical ceiling on price. The table runs a business only loan at 10.5 percent over 10 years, 1.25x debt service coverage and a 10 percent injection against the median $101,412 of owner earnings. Nail salons almost always lease their space, so there is no building loan here. Everything in it is computed here, not quoted.

SBA-supportable price at two owner draws, against the median sale

Scale $0 to $400,000

$150,000
What the median nail salon sold for.

$227,339
What $101,412 supports at a $60,000 draw (black line).

$337,132
What it supports at a $40,000 draw.

Owner draw the buyer takes Left for debt service Supportable price, 10 years
$0 (buyer takes no salary) $101,412 $556,719
$40,000 $61,412 $337,132
$60,000 $41,412 $227,339
$74,088 (the most a buyer can draw at $150,000) $27,324 $150,000
$80,000 $21,412 $117,545
$100,000 $1,412 $7,751

Computed here. Annual loan constant 0.16192 for 10 years at 10.5 percent. Supportable price is (SDE minus draw) divided by 1.25, divided by the loan constant, divided by 0.90. Illustrative arithmetic, not a loan offer or a credit decision.

At $150,000 the loan is $135,000 and the debt service about $21,859 a year. The median earnings cover it 4.64 times and leave $79,553 before the owner pays themselves. With the lender's coverage cushion, a buyer can draw at most about $74,088. That is the opposite of the hair salon valuation picture, where the median price leaves a buyer about $49,185 and only works for someone who keeps cutting.

Set it against the payroll alternative. The BLS median wage for manicurists and pedicurists is $35,760. A technician who buys the median salon and keeps working can take home about twice that while the loan builds equity. The rate can tighten it a little: SBA caps variable rates on loans of $50,000 to $250,000 at prime plus 6 points, and at 12.75 percent the most a buyer can draw falls to about $71,474.

Cash to close on the median nail salon

$17,295

A $150,000 purchase at 10 percent down is a $15,000 injection and a $135,000 loan. Loans of $150,000 or less carry an 85 percent guaranty, so the guaranteed portion is $114,750 and the FY2026 upfront fee of 2 percent is $2,295. Add the lease deposit, polish and retail inventory at closing and a few weeks of payroll on top.

The lower quartile nail salon

$66,600

That is the lower quartile multiple on lower quartile earnings of $60,000. Those earnings support $109,794 at a $40,000 draw but do not cover a $60,000 draw at any price. A salon this size finances for an owner who works a station and takes a modest salary, which is the typical first purchase for a technician.

The lender may value it in house

Under SOP 50 10 8.1 the lender may value the business itself when the price is $350,000 or less and buyer and seller are not closely related. Nearly every nail salon sale sits under that line, so your estimate and the lender's own analysis may be the only valuations in the deal.

Only reported income finances

A lender underwrites the tax returns, not the seller's story. If part of the revenue is cash that never reached the books, it is not in the SDE the bank will use, and you should not pay a multiple on it. Match card deposits to the point of sale reports for at least two years.

Gift cards and packages are owed

Gift cards, prepaid pedicure packages and memberships sold before closing are services the buyer must deliver with no cash coming in. Count them from the point of sale report and agree on a credit at closing.

Sources: SBA SOP 50 10 8.1 (changes of ownership: valuation). SBA 7(a) maximum interest rates. FY2026 upfront guaranty fees (SBA Information Notice 5000-872051). BLS OEWS May 2025. A summary for pricing, not legal or lending advice.

What makes nail salons different

03

You buy a team, its payroll history and a plumbed lease

A nail salon looks like an equipment business and prices like a staffing business. Pedicure chairs and tables resell for little. What carries the price is technicians who stay, regulars who rebook with them, a payroll that will survive scrutiny and a fitted space with plumbing and ventilation in place. Each needs its own evidence before you agree a price.

The technicians and their clients

Regulars book with a technician they trust, and a technician who leaves can take a share of the book with her. Ask for the booking or point of sale export: active clients, visits per client, repeat rate and new clients per month for two years, broken out by technician. A salon where one or two people produce half the revenue is worth those people staying.

The pay model and the payroll records

Commission, hourly plus commission and booth rental salons are different businesses at the same revenue. Wage and hour claims are the classic liability in this trade. In New York, appearance enhancement businesses with the equivalent of two or more full-time nail specialty workers must carry a wage bond. Read the payroll records, not just the P&L.

The lease and the build-out

Pedicure chairs need plumbing and drains, and nail work needs ventilation. That fit-out is expensive to rebuild, which is why the lease is often worth more than the furniture. Read the remaining term, renewal options, rent as a share of revenue, the personal guaranty and whether the landlord must consent to an assignment.

Owner earnings as a share of revenue, sold nail salons

2021

29.9%

2022

24.3%

2023

25.9%

2024

23.8%

2025

21.1%

BizBuySell median revenue and median owner earnings by year of sale. Margins fell by almost nine points in four years: revenue rose with prices while labor and supply costs ate most of the gain.

Payroll is where the hidden liability sits

Unpaid overtime, flat day rates below minimum wage, tips handled wrongly and technicians paid as contractors while working a set schedule are the claims this trade is known for. In New York, a nail salon with the equivalent of two or more full-time nail workers must carry a wage bond, from $25,000 for two to five workers up to $125,000 for 26 or more. In an asset purchase most of that liability stays with the seller; in a stock purchase it comes with the company. Get the time records and an indemnity either way.

The establishment license starts over

In Texas, TDLR says a cosmetology establishment license cannot be transferred to a new owner; the buyer files a new application (Texas Occupations Code 1603.2204). Most state boards treat a sale the same way, and inspectors often visit a new establishment early, so pedicure tub cleaning logs and ventilation should be in order before closing.

Sources: BizBuySell nail salon benchmarks, 2021 to 2025. New York Department of State, wage bond requirements for appearance enhancement businesses. Texas Department of Licensing and Regulation, establishment change of ownership. A summary for pricing, not legal or tax advice. Licensing, wage and worker classification rules are set by each state.

Our calculation

04

What the salon is worth if you will not do nails in it

Seller discretionary earnings include the owner's pay, and in many small nail salons the owner works a station. A buyer who will not do that has to pay someone who will. The rows below use the Bureau of Labor Statistics national median wages for May 2025, plus employer FICA.

The same $150,000 price

1.48x

to an owner who keeps working

2.38x

nail technician hired to replace the owner

3.05x

salon manager hired, absentee owner

Who does the owner work Earnings left Price as a multiple SBA-supportable, 10 years
Owner keeps working a station $101,412 1.48x $150,000 at a $74,088 draw
Owner stops, hires a nail technician ($38,496) $62,916 2.38x $345,391 at no draw, or $150,000 at a $35,592 draw
Absentee owner, salon manager hired ($52,307) $49,105 3.05x $269,570 at no draw, or $150,000 at a $21,781 draw

Computed here. BLS Occupational Employment and Wage Statistics, national estimates for May 2025: manicurists and pedicurists (SOC 39-5092), median $35,760 a year, 152,770 payroll jobs; first-line supervisors of personal service workers (SOC 39-1022), median $48,590. Plus 7.65 percent employer FICA.

To an owner who keeps working, $150,000 is 1.48x earnings, inside the middle half of sales. Replace the owner's station with a hired technician and the same price is 2.38x; hire a salon manager and step away, and it is 3.05x, with $269,570 supportable at no owner draw. That is well above the median price, so the median nail salon is one of the few small beauty businesses an absentee buyer can finance on its own numbers, with about $21,781 a year left for the owner. On the hair salon side the same move breaks the deal. The catch is the manager: in a trade where clients follow technicians, the person running the floor decides whether the team stays.

Find your row

05

What a nail salon at your earnings is worth

Each row takes an earnings level and prices it at the lower quartile, median and upper quartile multiple, next to what an SBA buyer could finance on a 10 year business loan at a $40,000 and an $80,000 owner draw.

Owner earnings (SDE) At 1.11x At 1.53x At 2.00x SBA, $40,000 draw SBA, $80,000 draw
$60,000 (lower quartile sold) $66,600 $91,800 $120,000 $109,794 Does not finance
$85,000 (median current listing) $94,350 $130,050 $170,000 $247,036 $27,448
$101,412 (median sold) $112,567 $155,160 $202,824 $227,339 $117,545
$104,000 (2025 median sold) $115,440 $159,120 $208,000 $241,546 $131,752
$165,259 (upper quartile sold) $183,437 $252,846 $330,518 $577,838 $468,045

Computed here. SBA columns on the same terms as section 02, before working capital. "Does not finance" means the earnings do not cover the draw. Illustrative arithmetic, not a loan offer.

From the median up, a buyer drawing $40,000 can finance more than the upper quartile price. An $80,000 draw is where it gets tight: the median earnings then support $117,545, so a buyer who wants that salary at the $150,000 median price needs about $107,324 of earnings, or a seller note. For most buyers the loan is not what limits the price. What limits it is the risk in the team and the books, which is why the multiples stay low while the earnings are healthy. A buyer who can verify the payroll and keep the technicians is buying earnings at a discount. If your numbers sit between rows, the estimator at the top of the page will place them.

Value drivers

06

What moves a nail salon between the quartiles

The distance between the lower and upper quartile multiple is 1.11x to 2.00x, which on $101,412 of earnings is the difference between $112,567 and $202,824. The scale shows where the published readings fall, and how far hiring a manager pushes the same price.

Nail salon earnings multiples on one scale

0x to 4x

1.11x
Lower quartile

1.48x
Median sale over median SDE

1.53x
Median multiple

2.00x
Upper quartile

3.05x
Median price with a manager hired

BizBuySell nail salon benchmarks, 2021 to 2025. Dark band, 1.11x to 2.00x, the middle half of sales. The 1.48x and 3.05x readings are computed here.

Revenue and size

BizBuySell states that a nail salon with sales of $600,000 a year may sell for an earnings multiple of 2 or higher, while a salon with sales well below $250,000 would likely sell closer to 1.11. Those thresholds sit near the sold revenue quartiles of $284,000 and $642,500.

Owner station hours

An owner who works a full book five days a week is a large part of the SDE and many of the regulars. A salon whose owner manages a stable team and books few clients sells toward the upper quartile, because the revenue survives the handover.

Technician tenure and retention

Long-tenured technicians with their own regulars are the business. Ask how long each one has been there, what share of revenue each produces and whether any plan to leave or open nearby. A technician walking out in the first year can take a large share of the regulars.

Wage and hour compliance

Unpaid overtime, tip handling and misclassified workers are the most common claims in nail salons, and state agencies have run targeted sweeps. Clean time records, proper overtime and a documented pay model are worth paying for. A salon that cannot show them should be priced for the risk, or bought as an asset purchase with an indemnity.

Service mix and repeat visits

Gel, acrylic fills and pedicures bring clients back on a cycle of two to four weeks, which puts revenue on the calendar before closing day. Waxing, lashes and retail add revenue per visit. A salon with booked repeat clients supports a higher multiple than the same revenue from walk-ins.

The lease and rent

Rent is usually the largest fixed cost after technician pay. A long lease with renewal options, in a center with grocery or daily traffic, supports the multiple; a lease with a year left and no option can stop an SBA loan entirely.

Same margin, different multiple, illustrative

$65,490

$250k revenue

about 1.11x on $59,000

$150,000

Median nail salon

sold, 1.48x on $101,412

$283,200

$600k revenue

about 2.00x on $141,600

Computed here. Earnings at the median 23.6 percent owner margin, multiples from BizBuySell's size statement (2 or higher at $600,000 of sales, closer to 1.11 well below $250,000). Revenue rises 2.4 times; value rises 4.3 times.

Against other beauty and personal care businesses

07

Nail salons against hair salons, spas and massage businesses

Nail salons earn about as much as spas and massage businesses and sell for far less. A spa with $106,792 of earnings, 5.3 percent more than the median nail salon, sold for $240,000, 60 percent more, at 2.25x. Nail salons have the lowest effective multiple in the group (1.48x) and the lowest sale to ask ratio (0.87). BizBuySell reads it as a discount for a business model that leans on skilled, friendly staff and is harder to manage. SDE multiples by industry shows the whole market.

Category Median revenue Median SDE Average SDE multiple Median sale over median SDE Owner margin Median sale Sale to ask
Nail salons $429,000 $101,412 1.76x 1.48x 23.6% $150,000 0.87
Hair salons and barber shops $298,401 $70,225 2.04x 1.64x 23.5% $115,500 0.91
Tanning salons $245,101 $65,383 2.22x 1.91x 26.7% $125,000 0.90
Massage businesses $548,642 $107,301 2.30x 1.93x 19.6% $207,500 0.88
Spas $466,636 $106,792 2.29x 2.25x 22.9% $240,000 0.89
Other beauty and personal care $441,132 $106,000 2.30x 1.84x 24.0% $195,000 0.90

Source: BizBuySell beauty and personal care comparisons, 2021 to 2025. Owner margin and median sale over median SDE computed here. The sector table lists the nail salon median ask as $177,500; the headline box says $177,000.

For a buyer that gap is the opportunity. The same $100,000 or so of owner earnings costs about $150,000 in a nail salon and $200,000 to $240,000 in a massage business or spa. The difference is paid for in management risk, which a buyer with salon experience can price better than the market does. Outside the beauty group, owner-run service businesses with equipment that stays when the owner goes sell for more: dry cleaners and laundromats both sold at a median $250,000.

Methods

08

The five ways a nail salon gets valued

You will meet most of them in one sale. The lender counts earnings after the owner's salary, a multi-unit operator talks EBITDA, an equipment dealer quotes resale value, and a technician buying a first salon usually starts from SDE. Knowing which one the other side is using is most of the negotiation.

Seller discretionary earnings multiple

The primary method for an owner-run nail salon and the one an SBA lender underwrites. Normalized SDE times a multiple, where half of all sales landed between 1.11x and 2.00x. Normalize first: the owner working a station without a paycheck, family on payroll, cash tips and personal expenses run through the business.

Revenue multiple

Nail salons sold at a median 0.40x revenue and an average 0.40x, a tight band from 0.29x to 0.48x. It is a useful cross-check here because the band is narrow, but revenue in a booth rental salon is chair rent, not services, so check which kind of revenue you are multiplying.

Adjusted EBITDA multiple

Multi-location operators and franchise units are priced on EBITDA after a market salary for a manager. For a single salon it is less punishing than in most trades: paying a salon manager at the BLS median still leaves $49,105 of the median $101,412.

Price per station

Some buyers check price against working manicure tables and pedicure chairs. It is a sanity check at most. An empty station adds nothing, and a pedicure chair is worth what the plumbing behind it saves you, not the chair itself.

Asset approach

The floor for a salon that is losing money: pedicure chairs, tables, dryers, ventilation units and fixtures at used resale value, plus polish and retail inventory at cost and any lease value. A buyer paying close to that figure is buying a fitted space, not earnings.

Our guide to business valuation for an SBA loan lists what the lender will ask for, and business valuation cost shows what each kind of report costs. On a $150,000 nail salon, a $1,500 to $8,000 calculation engagement is 1.00 to 5.33 percent of the price, and a $5,000 to $15,000 conclusion of value is 3.33 to 10.00 percent, which is why most nail salon deals start from an estimate.

Questions

Nail salon valuation questions, answered against the sold record

How much is a nail salon worth?

The median US nail salon sold between 2021 and 2025 went for $150,000, on median revenue of $429,000 and median owner earnings of $101,412. Half of all sales landed between 1.11x and 2.00x owner earnings, which on $101,412 is $112,567 to $202,824. Technician retention, the pay records and the lease decide where a salon lands.

How much is a nail salon business worth?

Most nail salon businesses sell for 1.11 to 2.00 times seller discretionary earnings, or 0.29 to 0.48 times revenue, based on BizBuySell closed sales from 2021 to 2025. The median closed at $150,000. Salons with sales near $600,000 and a team that does not depend on the owner trade at 2x or higher.

How do you value a nail salon?

Normalize the owner earnings, then apply a multiple between about 1.11x and 2.00x, higher for salons above roughly $600,000 of sales with a stable team. Check it against revenue at 0.29x to 0.48x, review the payroll and the lease, and test what an SBA lender would finance at the salary you need.

What multiple do nail salons sell for?

Nail salons sold at a median 1.53 times seller discretionary earnings and an average of 1.76x across 2021 to 2025, with a lower quartile of 1.11x and an upper quartile of 2.00x. On revenue the median and the average were both 0.40x. In 2025 the average earnings multiple was 1.88x, the highest of the five years.

How much does a nail salon owner make?

The median nail salon sold between 2021 and 2025 produced $101,412 of owner earnings on $429,000 of revenue, a 23.6 percent margin. In 2025 the median was $104,000 on $493,000 of revenue, a 21.1 percent margin. Those earnings usually include the owner working a station, so part of them is pay for a job.

Are nail salons profitable?

The ones that sell are. The median nail salon sold from 2021 to 2025 kept $101,412 of owner earnings on $429,000 of revenue. Margins have been falling, though: from 29.9 percent for salons sold in 2021 to 21.1 percent in 2025, as revenue grew 52.5 percent and earnings only 7.8 percent.

Why are nail salons valued lower than other beauty businesses?

Because the value sits in the technicians. Nail salons sold at 1.48 times median earnings, below hair salons at 1.64x and spas at 2.25x. BizBuySell attributes the discount to the reliance on skilled and friendly staff, which makes the business harder and costlier to manage after a sale.

Can you get an SBA loan to buy a nail salon?

Yes. At the $150,000 median the loan is about $135,000, and the median $101,412 of earnings covers the debt service 4.64 times. A buyer can draw up to about $74,088 a year at that price. Because the price is under $350,000, the lender may value the salon in house instead of ordering an appraisal.

Is buying a nail salon a good investment?

On the sold record it is one of the cheaper ways to buy earnings in the beauty sector. The median salon still finances with a hired manager at the BLS median wage, leaving $49,105 of earnings at a 3.05x price. The risks are technician turnover, wage and hour liabilities and the lease, not the purchase multiple.

How long does it take to sell a nail salon?

BizBuySell reports a median of 137 days on the market for nail salons that sold, about four and a half months from listing to an accepted deal. Landlord consent to assign the lease, a new establishment license and lender review usually add several weeks before closing.

Do nail salons sell for the asking price?

Not quite. Sold nail salons closed at an average 0.87 of their asking price, the lowest sale to ask ratio in the beauty group, and the median sale of $150,000 was 84.7 percent of the $177,000 median ask. Current listings ask a median 2.08x earnings against 1.53x paid.

Does a nail salon license transfer to a new owner?

Usually not. In Texas, TDLR says a cosmetology establishment license cannot be transferred to a new owner, and the buyer must file a new application. Most state boards treat a sale the same way. Build the licensing timeline into the closing date so the salon keeps operating on day one.

How much does a nail salon valuation cost?

A calculation engagement from a credentialed appraiser typically costs $1,500 to $8,000, and a full conclusion of value $5,000 to $15,000. On a $150,000 salon that is 1 to 10 percent of the price, which is why most nail salon deals start from an estimate against closed sales and an SBA lender's in-house review.

Know the range before you sign a letter of intent

Enter revenue and owner earnings, for your own nail salon or for one you are considering, and read a value range against real nail salon sales. An estimate in a few minutes, before you pay a broker or an appraiser.