Insurance Agency Valuation Calculator: Multiples and What Is My Insurance Agency Worth?
Enter your commissions and owner earnings and read a range benchmarked to what agencies actually closed at, not to the aggregator multiples in the trade press.
Estimated business value
Method breakdown
What moves this number
Estimate, not a certified appraisal. Your figures are not stored.
Insurance agencies sold in the US across the five years to 2025 went for a median of 2.70x seller discretionary earnings, or 1.51x annual commission revenue, with an upper quartile of 3.44x and a lower quartile of 1.88x. The median agency sale price was $497,500, on median commissions of $322,643 and median owner earnings of $180,000, after a median 186 days on the market. The 7x to 12x adjusted EBITDA multiples quoted in agency M&A coverage describe a different market: they apply after the owner is normalized to a market salary, and to agencies many times this size.
This page is a benchmark and an estimator, not a certified appraisal. Last updated September 2026.
Closed transactions
What insurance agencies actually sold for
These are sale prices, not asking prices, from insurance agencies sold across the five years 2021 to 2025. Most articles on this subject quote a single band, usually one to two times commissions, and stop there. The useful part is the shape of the distribution, because the distance between the bottom and the top of it is worth more than the agency earns its owner in a year and a half.
Median sale price
$497,500
What the middle insurance agency actually closed at
Median asking price
$550,500
What the middle insurance agency was listed at
Median revenue
$322,643
Annual commission revenue of the middle agency sold
Median owner earnings (SDE)
$180,000
Seller discretionary earnings of the middle agency sold
| Agencies sold, 2021 to 2025 | Lower quartile | Median | Average | Upper quartile |
|---|---|---|---|---|
| Seller discretionary earnings multiple | 1.88x | 2.70x | 2.86x | 3.44x |
| Revenue multiple (multiple of commissions) | 0.94x | 1.51x | 1.52x | 2.17x |
Source: BizBuySell insurance agency valuation benchmarks, agencies sold on the platform 2021 to 2025, retrieved September 2026. Benchmarks, not quotes. One note on reading the original: it gives the median asking price as $550,500 in its summary box and $550,000 in its own financial services comparison table. The difference is immaterial to every conclusion on this page, but we use $550,500 and flag the discrepancy rather than quietly picking one.
Our calculation
Where the discount lands when an insurance agency sells
Asking multiples and sold multiples are both published, at the same four points of the same distribution, over the same five years. Subtracting one from the other is the most useful thing you can do with this data, and almost nobody does it.
| Point in the distribution | SDE multiple asked | SDE multiple achieved | Gap | Commission multiple asked | Commission multiple achieved | Gap |
|---|---|---|---|---|---|---|
| Lower quartile | 1.70x | 1.88x | +10.6% | 1.30x | 0.94x | -27.7% |
| Median | 2.79x | 2.70x | -3.2% | 1.68x | 1.51x | -10.1% |
| Average | 3.03x | 2.86x | -5.6% | 1.70x | 1.52x | -10.6% |
| Upper quartile | 3.61x | 3.44x | -4.7% | 2.24x | 2.17x | -3.1% |
Read the two gap columns against each other. On earnings, sellers essentially got what they asked: 2.79x asked closed at 2.70x, a shortfall of 3.2 percent, and the lower quartile actually closed above its asking multiple. On commissions, the median was cut by 10.1 percent and the lower quartile by 27.7 percent. The measure the agency world uses by default, a multiple of commissions, is the measure that gets rebuilt in diligence.
That is the same pattern our dental practice valuation benchmark shows, where collections multiples were cut 17.6 percent at the median while earnings multiples held. It is not, however, a general property of small business sales. Our HVAC business valuation data cuts both measures by roughly 13 percent, evenly.
The common thread is worth naming, because it predicts which of your own numbers will survive. Dentistry prices on a percentage of collections. Insurance prices on a multiple of commissions. Both are revenue-based folk rules, traded confidently between colleagues, and in both sectors it is the revenue multiple that diligence rebuilds. HVAC has no equivalent revenue rule of thumb, prices on earnings from the start, and gets both measures trimmed equally. If your sector has a confident revenue rule, treat it as the number before diligence rather than the number at closing.
Our calculation
Why insurance agencies sell above one times revenue
An agency owner who compares a 1.51x revenue multiple against the 0.56x a contractor gets concludes the market rates insurance more highly. It does not. Divide the revenue multiple by the earnings multiple and you recover the profit margin the market is paying on, and the whole apparent premium turns out to be arithmetic.
| Point in the distribution | Margin implied by asking multiples | Margin implied by sold multiples | Gap |
|---|---|---|---|
| Lower quartile | 76.5% | 50.0% | Unreliable: see the note below |
| Median | 60.2% | 55.9% | 4.3 points |
| Average | 56.1% | 53.1% | 3.0 points |
| Upper quartile | 62.0% | 63.1% | Effectively none |
The median row is the one to trust, and it triangulates three separate ways. The identity gives 55.9 percent. Dividing the reported median owner earnings of $180,000 by the reported median revenue of $322,643 gives 55.8 percent. The source own year-by-year column of earnings as a percentage of revenue averages 55.8 percent. Three independently reported figures closing to a tenth of a point is the tightest fit we have found in any sector.
An honest caveat on the lower quartile. That row implies a 76.5 percent asking margin, which is not a real number. The lower quartile of the asking revenue multiple and the lower quartile of the asking earnings multiple are not the same agencies, so the identity only means something where the distribution is tight. It holds at the median and the average, and we would not use it at the tails.
Now run the same identity across the three sectors where we hold closed-transaction data. If margin really is what sets the revenue multiple, then margin multiplied by the earnings multiple should reproduce the observed revenue multiple in every one of them.
| Sector | SDE margin of businesses sold | Median SDE multiple | Revenue multiple this predicts | Revenue multiple actually observed |
|---|---|---|---|---|
| Insurance agencies | 55.8% | 2.70x | 1.51x | 1.51x |
| Dental practices | 28.9% | 2.48x | 0.72x | 0.70x |
| HVAC businesses | 20.5% | 2.58x | 0.53x | 0.56x |
Three sectors, three wildly different revenue multiples, and the prediction lands within three hundredths in every case. Buyers pay between 2.48x and 2.70x for a dollar of owner earnings whether that dollar comes from an insurance agency, a dental practice or an HVAC company. The revenue multiples differ by a factor of nearly three because the margins do.
Two things follow, and both cost agency owners money. The first is that 1.51x commissions is not evidence that your agency is a premium asset, so do not use it to argue for a premium multiple on top. The second matters more: because commissions convert to earnings at 55.8 cents on the dollar, a dollar of cost you take out of the agency before you sell is worth $2.70 at closing, and it is worth exactly as much as a dollar of new commission would be. In a 20 percent margin business the cost dollar is worth five times the revenue dollar. In yours they are equal, which is why growing the book is a genuinely competitive use of your last year as owner. The profit margins by industry benchmark shows where other sectors sit on the same measure.
Our calculation
Is an insurance agency really worth two times commissions?
Two times commissions sits at roughly the 69th percentile of insurance agencies that actually sold. Fewer than a third achieve it. One and a half times commissions sits at the 50th percentile almost exactly, at the 49.6th, which means the low end of the rule everyone quotes is the honest middle of the market and the high end is a top-third outcome.
We got there by interpolating 2.00x into the published quartiles of sold revenue multiples, which run 0.94x at the lower quartile, 1.51x at the median and 2.17x at the upper quartile. It is an approximation, because quartiles do not describe the shape between them, but the conclusion is robust to any reasonable assumption: 2x is above the median and below the upper quartile, and no amount of rounding moves it to the middle.
This matters because the rule is usually quoted as a range with the top end doing the work. An owner reads that agencies go for one to two times commissions, mentally files two, and lists there. The median agency then spends 186 days on the market and closes 10.1 percent below its asking commission multiple. Both halves of that outcome are in the data above.
What actually earns 2x and better is specific and checkable: retention above 90 percent, a commercial or benefits weighting rather than personal lines, low account concentration, measurable organic growth, and a book the owner does not personally service. Those are the same factors listed under the value drivers below, and they are the difference between the lower and upper quartile rows in the next section.
Our calculation
What each multiple is worth in dollars
The published median agency earns its owner $180,000. Here is what the same agency is worth at each point of the sold distribution, which is the clearest way to see what the preparation work is actually paying for.
| Where you land | Value on $180,000 of owner earnings | What an agency at this point usually looks like |
|---|---|---|
| Lower quartile, 1.88x | $338,400 | Owner writes and services most of the book, thin producer bench, retention that has not been measured |
| Median, 2.70x | $486,000 | A normal independent agency with a service team and a book that renews in the high eighties |
| Average, 2.86x | $514,800 | Pulled above the median by the largest agencies in the set |
| Upper quartile, 3.44x | $619,200 | Commercial or benefits weighting, retention above 90 percent, real organic growth, clean books |
The distance from the lower quartile to the upper quartile is $280,800 on identical earnings, which is 156 percent of everything the agency pays its owner in a year. Moving from the median to the upper quartile is worth $133,200, or about nine months of owner earnings, and it requires no additional revenue at all.
Compare that against growing the book. At the median multiple, adding $25,000 of owner earnings is worth $67,500 at closing. Real, and worth doing, but the re-rate is worth twice as much and is decided by things you can fix in the eighteen months before you list. Most owners spend that period chasing revenue and none of it on the multiple.
Our calculation
Do the two routes agree with each other?
The source publishes median revenue, median earnings, median multiples and the median sale price independently. That makes it possible to check the arithmetic against itself, which is a test most benchmark pages never run on their own numbers.
Median commissions of $322,643 at the median 1.51x revenue multiple predicts $487,191. Median owner earnings of $180,000 at the median 2.70x earnings multiple predicts $486,000. The actual median sale price was $497,500. Both routes land within 2.3 percent of the observed price and within 0.3 percent of each other.
That agreement is unusual and it has a specific cause. In our HVAC data the earnings route predicted the real price roughly twice as accurately as the revenue route, and in dental the revenue route was marginally tighter. In insurance neither wins, because at a 55.8 percent margin the two measures are nearly mechanically linked: revenue and earnings carry almost the same information about the same agency. The practical read is that for an agency you can price on commissions or on earnings and get to a similar place, which is not true in a lower margin business.
One honest note on method. Dividing the median sale price by the median owner earnings gives 2.76x, not the 2.70x reported as the median multiple, and dividing it by median revenue gives 1.54x rather than 1.51x. Both are correct. The median of a set of ratios is not the ratio of the medians, because the agency in the middle of the price distribution is not the agency in the middle of the multiple distribution. Small gaps like these are a sign the data is real rather than modeled.
Our calculation
The financing ceiling on a sale to an individual buyer
Most agency sales at this size are financed with an SBA 7(a) loan, and a lender will not approve a price the cash flow cannot service. That means the ceiling on your multiple is set by arithmetic rather than by how badly a buyer wants the book. Below: a ten year amortization at 10.5 percent, a 10 percent equity injection and a 1.25x debt service coverage requirement, applied to the median agency earning $180,000.
| What the buyer needs to live on | Earnings left for debt | Maximum annual debt service at 1.25x | Loan this supports | Maximum price | Implied multiple |
|---|---|---|---|---|---|
| $50,000 | $130,000 | $104,000 | $642,281 | $713,645 | 3.96x |
| $60,000 | $120,000 | $96,000 | $592,874 | $658,749 | 3.66x |
| $75,000 | $105,000 | $84,000 | $518,765 | $576,406 | 3.20x |
| $100,000 | $80,000 | $64,000 | $395,250 | $439,166 | 2.44x |
The band runs from 2.44x to 3.96x depending on what the buyer needs to draw, and the observed median of 2.70x and upper quartile of 3.44x both sit comfortably inside it. The lender, not buyer enthusiasm, is what caps an owner-operated agency sale.
Insurance sits more comfortably against this ceiling than the trades do, and the margin is the reason again. A buyer taking $75,000 out of a $180,000 agency still leaves $105,000 to service debt, which supports 3.20x. The same draw against an HVAC business at a 20 percent margin consumes a far larger share of the earnings. It is also why an agency with a service team already in place finances better than one where the buyer must replace the owner as the main producer: the draw goes down, and every dollar of it is worth 5.5 dollars of purchase price at this coverage ratio.
Current SBA 7(a) terms cap the loan at $5,000,000, require a minimum 10 percent equity injection with at least half in buyer cash, and amortize goodwill over ten years. A seller note on full standby can count toward up to half the injection, which is often what closes the gap between your price and the lender number. Our guide to using an SBA loan to buy a business covers the terms in full, and business valuation for an SBA loan covers the independent appraisal lenders require above $250,000 of goodwill.
Our calculation
The gap between what an aggregator would pay and what one will buy
Agency M&A coverage is dominated by consolidator pricing, and the multiples are genuinely large. Private-equity backed platforms cleared 12x to 16x adjusted EBITDA on primary transactions through 2026, regional broker platforms 9x to 12x, and the lower middle market 7x to 9x. Consolidators drove the large majority of broker M&A across 2024 and the first half of 2025.
Those multiples apply to adjusted EBITDA, which is what remains after your compensation is normalized down to a market salary. So work out where the two routes cross. If normalizing the owner costs $100,000, an individual buyer paying 2.70x SDE and a consolidator paying between 7x and 9x adjusted EBITDA produce the same price at somewhere between $143,000 and $163,000 of seller discretionary earnings. Above that band the consolidator arithmetic wins, and it wins by more the larger you get.
The problem is that the arithmetic and the eligibility do not start at the same place. Platform buyers are generally not interested below several hundred thousand dollars of adjusted EBITDA, which for most agencies means well over half a million dollars of owner earnings. Between roughly $163,000 and that threshold sits a wide band of agencies that are worth more to a consolidator on paper than to an individual buyer, and that no consolidator will actually buy. The median US agency, at $180,000 of owner earnings, is in it.
This is worth knowing before you take the call rather than after. An agency in that band that turns down individual buyers while waiting for a platform offer is not being patient, it is holding out for a bid that is not coming. The productive response is to grow into eligibility deliberately, or to sell to the buyer pool that exists. Our note on selling a business to private equity covers what a sponsor process looks like from the seller side, including rollover equity and what the second bite is actually worth.
Our calculation
Agency prices rose 160 percent while the sector de-rated
The median agency sale price went from $250,000 in 2021 to $650,000 in 2025. Read alone, that looks like a sector being repriced upward. Read against the multiples in the same table, it is the opposite.
| Year | Median revenue of agencies sold | Median owner earnings | Average earnings multiple | Average revenue multiple | Median sale price |
|---|---|---|---|---|---|
| 2021 | $150,000 | $93,808 | 3.52x | 1.71x | $250,000 |
| 2022 | $327,000 | $186,290 | 2.84x | 1.43x | $525,000 |
| 2023 | $334,541 | $209,740 | 2.97x | 1.57x | $600,000 |
| 2024 | $350,000 | $180,000 | 2.68x | 1.44x | $429,000 |
| 2025 | $340,250 | $180,000 | 2.68x | 1.53x | $650,000 |
Median revenue of the agencies being sold grew 127 percent over the same window, from $150,000 to $340,250. The average earnings multiple fell from 3.52x to 2.68x, a decline of 23.9 percent, and the average revenue multiple fell 10.5 percent. Prices rose because the agencies changing hands got much bigger, not because buyers started paying more for the same agency. On the multiples, they paid less.
The practical version: a headline that agency sale prices are up 160 percent since 2021 tells you nothing about what your agency is worth. If anything, an owner with an agency the size of the 2021 median should expect a lower multiple today than the same agency would have fetched then. What you want from a series like this is the multiple column, and the multiple column has been flat at 2.68x for two consecutive years.
Peer set
How agencies compare with other financial services businesses
Same platform, same five years, so these are directly comparable. The margin column is ours, calculated as median owner earnings divided by median revenue for each category.
| Category | SDE margin | Average revenue multiple | Average earnings multiple | Sale price to asking price | Median sale price |
|---|---|---|---|---|---|
| Insurance agencies | 55.8% | 1.52 | 2.86 | 0.92 | $497,500 |
| Other financial services | 40.9% | 1.33 | 2.89 | 0.91 | $732,500 |
| All financial services | 51.1% | 1.19 | 2.42 | 0.95 | $450,000 |
| Accounting and tax practices | 52.1% | 1.07 | 2.23 | 0.97 | $425,000 |
| Check cashing businesses | 52.2% | 0.89 | 1.82 | 0.92 | $159,000 |
| Banking and loan businesses | 34.1% | 0.89 | 1.61 | 0.90 | $1,500,000 |
Insurance agencies carry the highest revenue multiple and the highest margin in financial services, and the highest earnings multiple bar one. The margin column explains the revenue column throughout: the two categories with the lowest margins, banking and loan businesses at 34.1 percent and other financial services at 40.9 percent, are not the two with the lowest earnings multiples. Margin drives the revenue multiple and something else drives the earnings multiple.
The column worth pausing on is the last ratio. Insurance agencies close at 0.92 of asking, against 0.97 for accounting and tax practices and 0.95 for financial services as a whole. Accounting practices, whose owners typically price on a multiple of recurring fees just as agency owners price on commissions, still concede less. The difference is that the accounting rule of thumb sits close to what the earnings support, while the two times commissions figure does not. Our accounting firm valuation page covers that side of the same market.
Buyer types
What each kind of buyer pays for an insurance agency
The first two rows are closed-transaction data from agencies that actually sold. The rest come from agency M&A advisors and deal platforms describing the engagements they take on, and the two kinds of source are kept separate on purpose. Averaging them would produce a number that describes nothing.
| Buyer | Typical multiple | What they are actually pricing |
|---|---|---|
| Individual buyer, priced on SDE | 1.88x to 3.44x SDE, median 2.70x | The middle 50 percent of insurance agencies that actually sold, 2021 to 2025. Usually financed by an SBA loan, so the ceiling is roughly what the loan will service. |
| Individual buyer, priced on commissions | About 0.94x to 2.17x revenue, median 1.51x | The traditional agency rule of thumb. The closed data supports the low end of the band that circulates and not the high end. |
| Regional agency or small consolidator | About 5x to 7x adjusted EBITDA for personal lines books | Adjusted after the owner is normalized down to a market producer or manager salary, which shrinks the earnings the multiple applies to. |
| Consolidator add-on, commercial lines | About 7x to 10x adjusted EBITDA | Larger accounts, measurable retention, a service team that survives the sale. |
| Specialty or employee benefits agency | About 9x to 12x adjusted EBITDA | Sticky group health and specialty books with high retention and recurring commissions. |
| Platform grade, $10M+ EBITDA | About 12x to 16x adjusted EBITDA | Genuine platform pricing on primary transactions, with secondary recapitalizations reported higher again. A different market from the one above. |
Rows three to six reflect 2026 agency M&A reporting and describe adjusted EBITDA after the owner is normalized to a market salary. They are benchmarks, not quotes, and they apply to agencies substantially larger than the median in the closed-transaction rows above. If you are selling a book of business rather than an operating agency, the pricing works differently again and our book of business valuation page covers it.
Value drivers
What moves an insurance agency valuation
Book retention
The single biggest driver in agency M&A, and the one buyers verify first. Retention above 90 to 92 percent earns premium pricing and a high share of cash at close. Below 80 percent, buyers compress the multiple by two to three turns and move most of the price into an earn-out tied to the book surviving.
Line of business mix
Personal lines auto and home price below commercial lines, and commercial prices below specialty and employee benefits. Advisors put the spread at roughly 5x to 7x for personal lines against 9x to 12x for specialty and benefits on the same adjusted earnings.
Account concentration
If a handful of accounts drive much of the commission, buyers discount for the risk those relationships leave with you. A diversified book of many mid-sized accounts is worth more per dollar of revenue than a concentrated one of the same size.
Organic growth
New business written each year, not just renewals. Flat or shrinking commissions cap the multiple even when retention is strong, because the buyer is underwriting the next five years rather than the last one.
Producer dependence and non-competes
An agency where the owner personally writes and services most of the book is a job, not an asset. Enforceable producer agreements and a service team that stays are what let a buyer believe the revenue is transferable.
Carrier appointments and contingents
Whether appointments actually transfer, and on what terms, decides whether the buyer keeps the book economics. Contingent and profit-sharing income is real money but is usually discounted heavily or excluded, because it is volatile and not guaranteed to survive the change of ownership.
Before you list
How to raise your insurance agency valuation before you sell
Almost everything that lifts an agency multiple answers one question the buyer is already asking: does the book renew without you? The $280,800 gap between the quartiles is the prize, and it is won in the eighteen months before the listing rather than in the negotiation.
- Measure retention properly and then publish it. Both policy-count and revenue retention, by line, for three years. Most sellers assert a retention number and cannot support it, and an unsupported number is treated as the worst plausible one. This is the highest-value item on the list because it is the driver buyers weight most heavily.
- Get the book off your own desk. An agency where the owner personally services the largest accounts is a job with a client list attached. Moving accounts onto named service staff, with the relationship introduced, is what turns the revenue into something transferable.
- Separate the income streams in your books. Commission revenue, contingent and profit-sharing income, and fee income are valued differently, and contingents are usually discounted heavily or excluded. If your P&L blends them, a buyer will assume the worst mix. Clean this up at least one full year before you list.
- Fix the account concentration you can fix. You cannot un-win a large account, but you can grow around it. Concentration is priced as risk, and the discount comes off the multiple rather than off the revenue.
- Show organic growth, not just renewals. A flat book caps the multiple however well it renews, because the buyer is underwriting the next five years. New business written each year is the evidence, which is why the last year before a sale is the wrong year to stop producing.
- Confirm the carrier appointments transfer. Check what your appointments and any cluster or aggregator agreement actually permit on a change of ownership. This is where agency sales collapse late, and it is answerable now with a few phone calls.
Run your commissions and owner earnings through the estimator at the top of this page to see where you currently sit, then read how to increase business value before selling for the longer playbook. When a sale is close, the best way to sell an insurance agency compares the aggregator, perpetuation and broker routes on what each actually nets.
Questions
Insurance agency valuation questions people actually ask
How much is my insurance agency worth?
Most insurance agencies are worth roughly 1.88x to 3.44x seller discretionary earnings, with a median of 2.70x, which is about 0.94x to 2.17x annual commission revenue with a median near 1.51x. An agency with $400,000 of commissions and $220,000 of owner earnings typically lands somewhere between $414,000 and $757,000, depending on retention, book mix and how much of the book you personally service.
How much do insurance agencies sell for?
The median insurance agency sold in the US over the five years to 2025 went for $497,500, against a median asking price of $550,500. Median commission revenue of agencies sold was $322,643 and median owner earnings $180,000, after a median 186 days on the market. Half of all agencies sold between roughly $338,000 and $619,000 on those earnings.
What is the rule of thumb for valuing an insurance agency?
The rule that circulates is one to two times annual commissions, and the closed data supports the bottom of it rather than the top. The median agency sold at 1.51x commissions, so 1.5x is genuinely the middle of the market. Two times commissions sits at roughly the 69th percentile of actual sales, meaning fewer than a third of agencies achieve it.
Is an insurance agency worth 2x commissions?
Usually not. Two times commissions is a top-third outcome, not an average one. Against five years of closed US sales the median was 1.51x and the upper quartile 2.17x, so 2x is reachable but it describes an agency with high retention, a commercial or benefits weighting and genuine organic growth. Pricing a typical personal lines book at 2x is how listings sit for 186 days.
How are insurance agencies valued?
Two ways, and which applies depends on who is buying. An individual buyer prices seller discretionary earnings, the profit including your own compensation, at a multiple around 2.70x. A consolidator prices adjusted EBITDA, measured after your pay is normalized down to a market salary, at 7x to 12x. The two produce similar answers on a small agency because the second multiple applies to a much smaller number.
What multiple of EBITDA do insurance agencies sell for?
In the lower middle market, insurance agencies traded at roughly 7x to 9x adjusted EBITDA through 2026, with regional broker platforms at 9x to 12x and private-equity backed aggregator platforms at 12x to 16x. Those multiples apply to agencies with millions of dollars of EBITDA. The typical Main Street agency, at $180,000 of owner earnings, is priced on SDE instead and sells at about 2.70x.
Why do insurance agencies sell for more than one times revenue when other businesses do not?
Because of the margin, not because buyers rate the sector more highly. Insurance agencies convert 55.8 percent of commission revenue into owner earnings, against 28.9 percent for dental practices and 20.5 percent for HVAC firms. Multiply each margin by its earnings multiple and you reproduce each sector revenue multiple almost exactly. Buyers pay a very similar price for a dollar of owner earnings in all three.
How long does it take to sell an insurance agency?
The median agency sold on the open market spent 186 days listed, so plan on roughly six months from listing to close, plus preparation time in front of that. That is a month faster than the median dental practice at 215 days. Start twelve to eighteen months out if you want the upper quartile multiple, because buyers price retention and growth trends rather than one strong year.
How much does an insurance agency valuation cost?
A formal appraisal from a credentialed valuator generally runs $2,000 to $10,000 depending on scope, and a calculation engagement commonly costs $1,500 to $8,000. Agency-specific M&A advisors often provide an opinion of value at no charge when you engage them to sell. That is useful information but it is not an independent appraisal, and it comes from someone whose fee depends on the sale.
Should I sell my insurance agency to an aggregator?
Only if you are big enough for one to take the call. Aggregator multiples overtake the private-buyer route above roughly $150,000 of seller discretionary earnings on paper, but most platform buyers will not look at an agency below several hundred thousand dollars of adjusted EBITDA. The median US agency sits inside that gap, worth more to a buyer that will not buy it.
Last updated September 2026
Benchmarks behind the estimate
Find out where in the range your agency sits
Enter your commissions and owner earnings and read a value range against real insurance agency sales. An educational estimate, not a certified appraisal.